Designing for E-commerce, appealing to consumers

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedings – Annual report year: 1998Research

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In order to make electronic commerce more successful, we need to look more closely at the design of web sites. The purpose of such design is to entice consumers to make regular visits, tempting them in buying goods. Thus more attention should be paid to make information more effective, presenting products more attractively and to favoure interaction between the different parties.Not only should we satisfy consumers needs but we should actively invite them to participate in an pleasurable experience. After all, the enjoyment of buying can be described by seeing, touching, interrelating, we should as much as possible embed these characteristics in the design of web sites
Original languageEnglish
Title of host publicationCommercialisation of the internet
Place of PublicationLyngby
PublisherCTI
Publication date1998
Publication statusPublished - 1998
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