Why Engineer-To-Order Portfolio Rationalization Stalls: Challenges In Standardization, Modularization, Platform Design And Mass Customization

C. A. Bertram*, G. O. Mueller, M. Løkkegaard, N. H. Mortensen, L. Hvam

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Abstract

There are various strategies to control complexity and variety growth in ETO businesses. Such portfolio rationalization initiatives sometimes stall. This paper elaborates on the challenges that cause this. Challenges described in literature and challenges seen in five different industry cases are consolidated. The challenges are combined into groups and presented in the ADKAR change management model. The authors intend this list to be used for guidance In industry and expect the collection to be extended with future industry cases and challenges.
Original languageEnglish
Title of host publicationProceedings of the Design Society: DESIGN Conference
Volume1
PublisherCambridge University Press
Publication date2020
Pages2265-2274
DOIs
Publication statusPublished - 2020
EventDesign 2020 - Cavtat, Croatia
Duration: 26 Oct 202029 Oct 2020

Conference

ConferenceDesign 2020
CountryCroatia
CityCavtat
Period26/10/202029/10/2020
SeriesThe DESIGN Conference
ISSN2633-7762

Bibliographical note

This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.

Keywords

  • Engineer-to-order
  • Portfolio management
  • Design strategy
  • Variant management

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