What's this Tosh? Innovation Networks and New Product Development as a Political Process

Christian Koch

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Abstract

Innovation is increasingly seen as best conducted in networks and understood through a synthesis of evolutionary economic and sociological perspectives. This article contributes to this understanding by seeking to apply a political process perspective to collaboration between organisations engaged in new product development. It argues that the building of collaborative networks is a power-process and requires political action. Contrary to conventional views, power and politics are treated as an omnipresent feature of the creation of collaborative networks. It is concluded that mastering the political is a central element of the eventual success of any product development endeavour. This argument is illustrated by drawing upon the findings of an international study on collaboration in new product development (BiCoN). Here we focus on a UK and a Danish case of software development where two contrasting forms of collaboration between the software supplier, intermediaries and end user/customers are evident.
Original languageEnglish
Title of host publicationThe Management of Innovation : The International Library of Critical Writings in Business and Management
Number of pages570
Volume2
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2004
Edition1
Pages509-532
ISBN (Print)1 84376 429 6
Publication statusPublished - 2004

Cite this

Koch, C. (2004). What's this Tosh? Innovation Networks and New Product Development as a Political Process. In The Management of Innovation: The International Library of Critical Writings in Business and Management (1 ed., Vol. 2, pp. 509-532). Edward Elgar Publishing.