Web-based survey design for unravelling semi-compensatory choice in transport and urban planning

Sigal Kaplan, Shlomo Bekhor, Yoram Shiftan

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    The estimation of semi-compensatory models is gaining momentum in transport planning in recent years. However, traditional survey methodologies focus on collecting solely compensatory choice data, which leads to information loss when semi-compensatory models are estimated. The present study proposes a novel web-based survey that enables collecting data about the entire semi-compensatory choice process. The web-based environment allows seamless tracking of semicompensatory choice protocols without interfering with the natural choice process and without introducing problems related to comprehension bias, narrative inconsistency and misinterpretation of the choice protocols. The
    procedure is applied to rental apartment choice by students and results shed light on semi-compensatory choice by: (1) demonstrating the importance of choice set formation; (2) unravelling the distribution of threshold selection across
    the population; (3) revealing the linkage between the viable choice-set and the choice.
    Original languageEnglish
    JournalTransportation Planning and Technology
    Volume35
    Issue number2
    Pages (from-to)121-143
    ISSN0308-1060
    DOIs
    Publication statusPublished - 2012

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