Abstract
The study of visual attention in humans relates to a wide range of areas such as: psychology, cognition, usability, and marketing. These studies have been limited to fixed setups with respondents sitting in front of a monitor mounted with a gaze tracking device. The introduction of wearable mobile gaze trackers allows respondents to move freely in any real world 3D environment, removing the previous restrictions. In this paper we propose a novel approach for processing visual attention of respondents using mobile wearable gaze trackers in a 3D environment. The pipeline consists of 3 steps: modeling the 3D area-of-interest, positioning the gaze tracker in 3D space, and 3D mapping of visual attention. The approach is general, but as a case study we created 3D heat maps of respondents visiting supermarket shelves as well as finding their in-store movement relative to these shelves. The method allows for analysis across multiple respondents and to distinguish between phases of in-store orientation (far away) and product recognition/selection (up close) based on distance to shelves.
| Original language | English |
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| Title of host publication | Image Analysis |
| Publisher | Springer |
| Publication date | 2017 |
| Pages | 66-76 |
| ISBN (Print) | 978-3-319-59125-4 |
| DOIs | |
| Publication status | Published - 2017 |
| Event | 20th Scandinavian Conference on Image Analysis - Tromsø, Norway Duration: 12 Jun 2017 → 14 Jun 2017 Conference number: 20 https://link.springer.com/book/10.1007/978-3-319-59126-1 |
Conference
| Conference | 20th Scandinavian Conference on Image Analysis |
|---|---|
| Number | 20 |
| Country/Territory | Norway |
| City | Tromsø |
| Period | 12/06/2017 → 14/06/2017 |
| Internet address |
| Series | Lecture Notes in Computer Science |
|---|---|
| Volume | 10269 |
| ISSN | 0302-9743 |