Visual Product Evaluation: Using the Semantic Differential to Investigate the Influence of Basic Vase Geometry on Users’ Perception

Sofiane Achiche, Anja Maier, Krasimira Milanova, Aurelian Vadean

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    Products evoke emotions in people. Emotions can influence purchase decisions and product evaluations. It is widely acknowledged that better product performance and higher user satisfaction can be reached through aesthetic design. However, when designing a new product, most of the attention is generally paid to enhance its functionality and usability and much less consideration is given to the emotional needs of users. This paper explores a methodology based on Emotional Design theory in order to discover implicit emotional needs of users toward product design and how they are related to very simple product features. Various forms of vases are used as a product case. Additionally, a compact list of product-specific semantic descriptors is proposed and used. Survey, interview techniques and statistical methods were performed in this paper, where significant correlations between semantic descriptors were found. A formal link between specific product features and how the products are perceived is introduced and the results were used to build prototype vases. A simple validation on aesthetic value was performed with the results confirming the general trend of the possibility to define perception from a simple set of geometric features.
    Original languageEnglish
    Title of host publicationProceedings of ASME 2014 International Mechanical Engineering Congress & Exposition
    PublisherAmerican Society of Mechanical Engineers
    Publication date2014
    Article numberIMECE2014-40443
    Publication statusPublished - 2014
    EventASME 2014 International Mechanical Engineering Congress & Exposition - Montreal, Canada
    Duration: 14 Nov 201420 Nov 2014

    Conference

    ConferenceASME 2014 International Mechanical Engineering Congress & Exposition
    Country/TerritoryCanada
    CityMontreal
    Period14/11/201420/11/2014

    Bibliographical note

    Track 14, Topic 14-6

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