Value-sensitive briefing.

The concept of “value” refers to what is important to people in their lives, ethics, and morality, and to beliefs that steer our behaviour and everyday actions. In addition to universal human values, cultural differences come to the fore as well. For instance, a feminine culture is associated with being more cooperative and caring for the quality of life, whereas a masculine culture is associated with being more competitive and striving for success. Similar differences come to the fore in organisational cultures. In workplace design, a high power distance may result in a higher level of privacy, territoriality, extra square metres, and a luxurious interior design for top managers, as an expression of their status and position in the organisation. Organisations who adopt the concept of Corporate Social Responsibility will likely pay more attention to societal values such as sustainability and incorporate the triple “P” of People, Planet and Profit or Prosperity.