Abstract
No matter the industry, co-creation of value is a hot topic. Marketing specialists swear by it; manufacturers and service providers try to integrate it in their innovation practices; researchers study it. But what is value co-creation, and how does it apply to FM?
| Original language | English |
|---|---|
| Journal | EuroFM Insight |
| Volume | 42 |
| Pages (from-to) | 32-36 |
| ISSN | 1993-1980 |
| Publication status | Published - 2017 |