Using Soft OR in a small company- The case of Kirby

High demands are placed on traditional small companies to make technological adaptations and push forward global digital markets. For small companies, this is not a simple task: they lack knowledge about the technology options and on strategic management of information technology (IT). This paper discusses the practical experiences of applying soft OR methodologies to a small company facing this complex situation. Applications of SWOT analysis and the strategic choice approach were made in the company for evaluation of such methodological support to a small company's learning process. It is concluded that soft OR can be an important factor for developing IT strategic management in small companies.