Using business critical design rules to frame new architecture introduction in multi-architecture portfolios

Martin Løkkegaard*, Niels Henrik Mortensen, Lars Hvam

*Corresponding author for this work

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Abstract

When introducing new architectures to an industrial portfolio, counting multiple existing product and manufacturing solutions, time-to-market and investments in manufacturing equipment can be significantly reduced if new concepts are aligned with the existing portfolio. This can be done through component sharing, or sharing critical design principles. This alignment is not trivial, as extensive design knowledge is needed to overview a portfolio with many, often highly different products and manufacturing lines. In this paper, we suggest establishing a frame of reference for new-product introduction based on several ‘game rules’, or Business Critical Design Rules (BCDRs), which denote the most critical features of the product and manufacturing architectures, and should be considered an obligatory reference for design when introducing new architectures. BCDRs are derived from the portfolio, architecture and module levels, including modelling of the most critical links between the product and manufacturing domains. The suggested modelling principle has been tested as a frame for new-architecture introduction, capturing critical modularisation principles in a large and global OEM. Application of the suggested method revealed a potential for reducing time-to-market and potentially cutting 35% off investments in new manufacturing equipment when introducing new products in the portfolio.
Original languageEnglish
JournalInternational Journal of Production Research
Volume56
Issue number24
Pages (from-to)7313-7329
ISSN0020-7543
DOIs
Publication statusPublished - 2018

Keywords

  • Architecture introduction
  • Cost improvement
  • Design rules
  • New-product development
  • Portfolio management
  • Product platform

Cite this

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title = "Using business critical design rules to frame new architecture introduction in multi-architecture portfolios",
abstract = "When introducing new architectures to an industrial portfolio, counting multiple existing product and manufacturing solutions, time-to-market and investments in manufacturing equipment can be significantly reduced if new concepts are aligned with the existing portfolio. This can be done through component sharing, or sharing critical design principles. This alignment is not trivial, as extensive design knowledge is needed to overview a portfolio with many, often highly different products and manufacturing lines. In this paper, we suggest establishing a frame of reference for new-product introduction based on several {\^a}€˜game rules{\^a}€™, or Business Critical Design Rules (BCDRs), which denote the most critical features of the product and manufacturing architectures, and should be considered an obligatory reference for design when introducing new architectures. BCDRs are derived from the portfolio, architecture and module levels, including modelling of the most critical links between the product and manufacturing domains. The suggested modelling principle has been tested as a frame for new-architecture introduction, capturing critical modularisation principles in a large and global OEM. Application of the suggested method revealed a potential for reducing time-to-market and potentially cutting 35{\%} off investments in new manufacturing equipment when introducing new products in the portfolio.",
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author = "Martin L{\o}kkegaard and Mortensen, {Niels Henrik} and Lars Hvam",
year = "2018",
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language = "English",
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pages = "7313--7329",
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AU - Løkkegaard, Martin

AU - Mortensen, Niels Henrik

AU - Hvam, Lars

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N2 - When introducing new architectures to an industrial portfolio, counting multiple existing product and manufacturing solutions, time-to-market and investments in manufacturing equipment can be significantly reduced if new concepts are aligned with the existing portfolio. This can be done through component sharing, or sharing critical design principles. This alignment is not trivial, as extensive design knowledge is needed to overview a portfolio with many, often highly different products and manufacturing lines. In this paper, we suggest establishing a frame of reference for new-product introduction based on several ‘game rules’, or Business Critical Design Rules (BCDRs), which denote the most critical features of the product and manufacturing architectures, and should be considered an obligatory reference for design when introducing new architectures. BCDRs are derived from the portfolio, architecture and module levels, including modelling of the most critical links between the product and manufacturing domains. The suggested modelling principle has been tested as a frame for new-architecture introduction, capturing critical modularisation principles in a large and global OEM. Application of the suggested method revealed a potential for reducing time-to-market and potentially cutting 35% off investments in new manufacturing equipment when introducing new products in the portfolio.

AB - When introducing new architectures to an industrial portfolio, counting multiple existing product and manufacturing solutions, time-to-market and investments in manufacturing equipment can be significantly reduced if new concepts are aligned with the existing portfolio. This can be done through component sharing, or sharing critical design principles. This alignment is not trivial, as extensive design knowledge is needed to overview a portfolio with many, often highly different products and manufacturing lines. In this paper, we suggest establishing a frame of reference for new-product introduction based on several ‘game rules’, or Business Critical Design Rules (BCDRs), which denote the most critical features of the product and manufacturing architectures, and should be considered an obligatory reference for design when introducing new architectures. BCDRs are derived from the portfolio, architecture and module levels, including modelling of the most critical links between the product and manufacturing domains. The suggested modelling principle has been tested as a frame for new-architecture introduction, capturing critical modularisation principles in a large and global OEM. Application of the suggested method revealed a potential for reducing time-to-market and potentially cutting 35% off investments in new manufacturing equipment when introducing new products in the portfolio.

KW - Architecture introduction

KW - Cost improvement

KW - Design rules

KW - New-product development

KW - Portfolio management

KW - Product platform

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