Untangling Spaghetti: How Innovation Changed at Oticon (C)

Søren Stranne, Anja Maier, Paul Strebel

    Research output: Book/ReportCompendium/lecture notes


    The new innovation process has been accepted and begun to produce results, but is not yet entirely satisfactory. Learning objectives: Managing change in the approach to innovation. Designing an innovation process adapted to the evolution of technology and organizational size, especially the tension between bottom-up creativity and developing an integrated product portfolio that exploits changing market needs. Understanding the importance of aligning organization and culture to support change (application of the Galbraith Star Model).
    Original languageEnglish
    Number of pages5
    Publication statusPublished - 2014


    • IMD-7-1529


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