Understanding Mindsets Across Markets, Internationally: A Public-private Innovation Project for Developing a Tourist Data Analytic Platform

Kristoffer Jon Albers, Mikkel Nørgaard Schmidt, Marisciel Litong-Palima, Morten Mørup, Rasmus Bonnevie, Fumiko Kano Glückstad

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Abstract

This paper presents an ongoing public-private innovation project that integrates unsupervised machine learning tools and a marketing theory, in order to analyze segment-based attitudes and behaviors of tourists. Our case study involving the major governmental tourism stakeholders emphasizes the importance of developing a user-friendly data analytic pipeline that carefully considers users' data collection procedure, easy access to the back-office computation algorithms, an interactive output data analysis workflow and its visualization. At the end of this paper, we present our vision to further develop a cloud-based tourist data collection platform.
Original languageEnglish
Title of host publicationProceedings of the 2018 IEEE 42nd Annual Computer Software and Applications Conference (COMPSAC)
EditorsSorel Reisman , Sheikh Iqbal Ahamed , Claudio Demartini , Thomas Conte , William Claycomb , Motonori Nakamura , Edmundo Tovar , Stelvio Cimato , Chung-Horng Lung , Hiroki Takakura , Ji-Jiang Yang , Toyokazu Akiyama , Zhiyong Zhang , Kamrul Hasan
Number of pages6
PublisherIEEE
Publication date2018
Pages159-164
ISBN (Print)978-1-5386-2667-2
ISBN (Electronic)978-1-5386-2666-5
DOIs
Publication statusPublished - 2018
Event42nd Ieee Annual Computer Software and Applications Conference - Tokyo, Japan
Duration: 23 Jul 201827 Jul 2018

Conference

Conference42nd Ieee Annual Computer Software and Applications Conference
CountryJapan
CityTokyo
Period23/07/201827/07/2018

Keywords

  • Tourism data analysis
  • Unsupervised machine learning
  • Behavior prediction
  • Data visualization
  • Case study

Cite this

Albers, K. J., Schmidt, M. N., Litong-Palima, M., Mørup, M., Bonnevie, R., & Kano Glückstad, F. (2018). Understanding Mindsets Across Markets, Internationally: A Public-private Innovation Project for Developing a Tourist Data Analytic Platform. In S. R., S. I. A., C. D., T. C., W. C., M. N., E. T., S. C., C-H. L., H. T., J-J. Y., T. A., Z. Z., & K. H. (Eds.), Proceedings of the 2018 IEEE 42nd Annual Computer Software and Applications Conference (COMPSAC) (pp. 159-164). IEEE. https://doi.org/10.1109/COMPSAC.2018.10221