Understanding Managers Decision Making Process for Tools Selection in the Core Front End of Innovation

Francesco P. Appio, Sofiane Achiche, Tim C. McAloone, Alberto Di Minin

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

    Abstract

    New product development (NPD) describes the process of bringing a new product or service to the market. The Fuzzy Front End (FFE) of Innovation is the term describing the activities happening before the product development phase of NPD. In the FFE of innovation, several tools are used to facilitate and optimise the activities. To select these tools, managers of the product development team have to use several premises to decide upon which tool is more appropriate to which activity. This paper proposes an approach to model the decision making process of the managers. The results underline the dimensions influencing the decision process before a certain tool is chosen, and how those tools impact the performance of cost, time and efficiency. In order to achieve this, five companies participated for the data collection. Interesting trends and differences emerge from the analysis of the data in hand, and several hypotheses are tested. A preliminary version of a theoretical model depicting the decision process of managers during tools selection in the FFE is proposed. The theoretical model is built from the constructed hypotheses.
    Original languageEnglish
    Title of host publicationProceedings of the 18th International Conference on Engineering Design : Impacting Society through Engineering Design
    Number of pages528
    VolumeVol.10 Design Methods and Tools
    PublisherDesign Society
    Publication date2011
    Pages102-113
    ISBN (Print)978-1-904670-30-8
    Publication statusPublished - 2011
    Event18th International Conference on Engineering Design : Impacting Society Through Engineering Design - Copenhagen, Denmark
    Duration: 15 Aug 201118 Aug 2011
    Conference number: 18
    http://www.iced11.org/

    Conference

    Conference18th International Conference on Engineering Design : Impacting Society Through Engineering Design
    Number18
    CountryDenmark
    CityCopenhagen
    Period15/08/201118/08/2011
    Internet address

    Keywords

    • Decision making
    • New product development
    • Fuzzy front end
    • Tools
    • Innovation
    • PD methods
    • Design
    • Design for X
    • Lifecycle
    • Product development
    • Product Service System
    • PSS

    Fingerprint Dive into the research topics of 'Understanding Managers Decision Making Process for Tools Selection in the Core Front End of Innovation'. Together they form a unique fingerprint.

    Cite this