Understanding And Developing Innovative Products And Services: The Essential Elements

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Innovation is synonymous with successful development and implementation, and therefore peculiar to innovation is that it has to prove itself on the market before we can deem it innovative. This paper suggests an approach for understanding the principles for innovative products which is based, not on the product itself, but on the activity and the effect on stakeholders. Innovative products are products that contain a difference, with appropriate, valuable and desirable effects induced on the company, consumer and society. The approach is exemplified through a case on the Sony Walkman. When designing products compaies should consider the main stakeholders and the effects of products throughout their life cycles that companies should consider.
Original languageEnglish
Title of host publicationProceedings of the DESIGN 2006 9th International Conference on Design
EditorsDorian Marjanovic
Place of PublicationDubrovnik, Croatia
PublisherFaculty of Mechanical Engineering and Naval Architecture
Publication date2006
ISBN (Print)953-6313-79-0
Publication statusPublished - 2006
Event9th International Design Conference - Dubrovnik, Croatia
Duration: 15 May 200618 May 2006
Conference number: 9


Conference9th International Design Conference
Internet address


  • Radical and incremental innovation, product life thinking
  • PSS
  • Product life
  • Innovation
  • PD methods
  • Business models
  • Communities
  • Competencies
  • Design
  • Design methodology
  • design metods
  • Product development
  • Product/service-system
  • Product/Service-Systems
  • Produkt/service-systemer
  • Produktudvikling


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