Uncertainty Driven Action (UDA) model: A foundation for unifying perspectives on design activity

Philip Cash, Melanie Kreye

    Research output: Contribution to journalJournal articleResearchpeer-review

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    This paper proposes the Uncertainty Driven Action (UDA) model, which unifies the fragmented literature on design activity. The UDA model conceptualises design activity as a process consisting of three core actions: information action, knowledge-sharing action, and representation action, which are linked via uncertainty perception. The foundations of the UDA model in the design literature are elaborated in terms of the three core actions and their links to designer cognition and behaviour, utilising definitions and concepts from Activity Theory. The practical relevance and theoretical contributions of the UDA model are discussed. This paper contributes to the design literature by offering a comprehensive formalisation of design activity of individual designers, which connects cognition and action, to provide a foundation for understanding previously disparate descriptions of design activity.
    Original languageEnglish
    Article numbere26
    JournalDesign Science
    Number of pages41
    Publication statusPublished - 2017


    • Design activity
    • Information processing
    • Communication
    • Conceptual design
    • Design theory


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