Abstract
Involvement of top managers in new product development (NPD) is a critical factor affecting NPD performance and frequently considered to be the participation of top management to certain activities in NPD or their NPD related behaviours. However, “Top management involvement in NPD” occupies a broader conceptual space than this participation. This paper reviews the literature on top management involvement in new product development (NPD) and discusses relevance of different theoretical perspectives from other disciplines such as management, organisational behaviour and communication to analyse antecedents, realisation and consequences of top management involvement in NPD. It is argued that top management has different involvement at different NPD levels: organisation level and project level. Resulting from this literature review, a tentative framework for top management involvement in NPD at project level is proposed. Potential issues to address in future research are identified.
| Original language | English |
|---|---|
| Title of host publication | Top Management Teams & Business Strategy Research : Responses and Adaptability in Turbulent Times |
| Publication date | 2010 |
| Publication status | Published - 2010 |
| Event | Workshop on Top Management Teams & Business Strategy Research 2010: Responses and Adaptability in Turbulent Times - Valencia, Spain Duration: 22 Mar 2010 → 23 Mar 2010 |
Workshop
| Workshop | Workshop on Top Management Teams & Business Strategy Research 2010 |
|---|---|
| Country/Territory | Spain |
| City | Valencia |
| Period | 22/03/2010 → 23/03/2010 |
Keywords
- Top Management Involvement
- Communication
- New Product Development