The Strategic Impact of CSR Consumer-Company Alignment

Tamara Menichini; Francesco Rosati

doi:10.1016/j.sbspro.2013.12.472

The Strategic Impact of CSR Consumer-Company Alignment

Tamara Menichini, Francesco Rosati

University of Rome Tor Vergata

Research output: Contribution to journal › Conference article › Research › peer-review

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Abstract

The impacts of businesses on both environment and societies urge consumers to reflect on the sustainability of the current business approaches, and push them toward a greater environmental and social responsibility. Therefore, in order to establish a long-lasting relationship with their consumers, companies have to interpret and manage such increasing consumer awareness and, consequently, align their business activities to it. Following this lead, we propose a methodology for assessing the fit among Corporate Social Responsibility (CSR) commitment, as disclosed by a company in its Sustainability Report, and consumer demands and perceptions about its social and environmental performance.

Original language	English
Journal	Procedia - Social and Behavioral Sciences
Volume	109
Pages (from-to)	360–364
ISSN	1877-0428
DOIs	https://doi.org/10.1016/j.sbspro.2013.12.472
Publication status	Published - 2014
Externally published	Yes
Event	2nd World Conference On Business, Economics And Management - Sentido Zeynep Golf & Spa Resort and Hotel, Antalya, Turkey Duration: 25 Apr 2013 → 28 Apr 2013 Conference number: 2

Conference

Conference	2nd World Conference On Business, Economics And Management
Number	2
Location	Sentido Zeynep Golf & Spa Resort and Hotel
Country/Territory	Turkey
City	Antalya
Period	25/04/2013 → 28/04/2013

Bibliographical note

Keywords

Consumer-Company fit
Corporate Social Responsibility
Stakeholder Orientation
Global Reporting Initiative

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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The Strategic Impact of CSRFinal published version, 225 KB

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Measuring corporate sustainability: models, methods and findings
Rosati, F. (Project Participant), Costa, R. (Project Participant) & Calabrese, A. (Project Participant)
01/11/2011 → 26/02/2015
Project: Research

Cite this

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KW - Corporate Social Responsibility

KW - Stakeholder Orientation

KW - Global Reporting Initiative

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DO - 10.1016/j.sbspro.2013.12.472

M3 - Conference article

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JO - Procedia - Social and Behavioral Sciences

JF - Procedia - Social and Behavioral Sciences

T2 - 2nd World Conference On Business, Economics And Management

Y2 - 25 April 2013 through 28 April 2013

ER -

The Strategic Impact of CSR Consumer-Company Alignment

Abstract

Conference

Bibliographical note

Keywords

UN SDGs

Access to Document

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Projects

Measuring corporate sustainability: models, methods and findings

Cite this