The production of soft power: practising solidarity in Brazilian South–South development projects

Sandra Bry

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    Brazil’s development cooperation and solidarity discourse have been portrayed as soft power resources. However, few studies have analysed how Brazil implements development cooperation, and soft power theory itself suffers from a lack of empirical evidence. This article looks at the perceptions of participants in three Brazilian projects, particularly how soft empowerment is manifested through the demand-driven and horizontality approaches to development cooperation. I contend that these approaches have produced a positive image among the “recipients”, and I show that their perceptions of development cooperation emphasise the style, rather than the completion, of project activities.
    Original languageEnglish
    JournalCanadian Journal of Development Studies/Revue canadienne d'études du développement
    Issue number4
    Pages (from-to)442-458
    Publication statusPublished - 2015


    • Brazil
    • Soft power
    • South–South cooperation
    • Biofuels

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