The organizational dimension of servitizing your business

Tabea Ramirez Hernandez, Melanie Kreye

Research output: Other contributionNet publication - Internet publicationCommunication

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Market pressures urge manufacturers increasingly to add services to their existing product portfolio. While the addition of spare part provision and standard maintenance is by now a well mastered art, the market demands offerings, which go beyond this: integrated solutions. Instead of offering product and service as separate items, integrated solutions represent compound offerings of both. Examples include pay-per-output contracts or performance guarantees, in which the product remains in the ownership and responsibility of the provider.
Original languageEnglish
Publication date2019
Publication statusPublished - 2019


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