The organizational dimension of servitizing your business

Tabea Ramirez Hernandez, Melanie Kreye

Research output: Other contributionNet publication - Internet publicationCommunication

61 Downloads (Pure)

Abstract

Market pressures urge manufacturers increasingly to add services to their existing product portfolio. While the addition of spare part provision and standard maintenance is by now a well mastered art, the market demands offerings, which go beyond this: integrated solutions. Instead of offering product and service as separate items, integrated solutions represent compound offerings of both. Examples include pay-per-output contracts or performance guarantees, in which the product remains in the ownership and responsibility of the provider.
Original languageEnglish
Publication date2019
Publication statusPublished - 2019

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