Modified salinity water (MSW) core flooding tests conducted in carbonates often exhibit a delay in the additional oil recovery. It has been suggested that the ionic adsorption process controls this delay. In this study, we examine the adverse effect of the adsorption process on the performance of MSW flooding in various models categorized as layered and heterogeneous reservoirs and a North Sea field sector model. To evaluate the impact of porous media's heterogeneity on the delay caused by the adsorption, we introduce the net present volumetric value based on which the cost of delay is calculated. This evaluation is achieved by comparing the calculated cost of delay for heterogeneous systems and that of their equivalent homogeneous porous media. It is found that, as the level of reservoir heterogeneity increases, the adverse effect of ionic adsorption on the improved oil production decreases. Further, computational results suggest that the connectivity index, which is defined as the effective permeability between injection and production wells divided by the average permeability, is a better alternative to the vorticity index to describe the impact of the delay of additional oil recovery in heterogeneous reservoirs subjected to MSW flooding.