Abstract
Digital supply chain technologies can have unintended consequences for smallholder farmers in countries of origin. Based on a multi-sited ethnography along the cocoa supply chain, this study includes a seven-week field stay in Ghana and 60 interviews to explore the perspectives of origin actors (OAs). The findings, anchored in adaptive structuration theory, reveal two contrasting outcomes: backfire and thrive. Backfire occurs when digital technologies exacerbate OAs' exposure to environmental uncertainty, draining their natural, financial, and time resources. Conversely, technology implementations thrive when integrated with local culture and designed to empower OAs.
| Original language | English |
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| Journal | Academy of Management Annual Meeting Proceedings |
| Volume | 2025 |
| Issue number | 1 |
| ISSN | 0065-0668 |
| DOIs | |
| Publication status | Published - 2025 |
| Event | 85th Annual Meeting of the Academy of Management, AOM 2025 - Copenhagen, Denmark Duration: 25 Jul 2025 → 29 Jul 2025 |
Conference
| Conference | 85th Annual Meeting of the Academy of Management, AOM 2025 |
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| Country/Territory | Denmark |
| City | Copenhagen |
| Period | 25/07/2025 → 29/07/2025 |
Bibliographical note
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