The four types of strategy work you need for the digital revolution

    Research output: Other contributionNet publication - Internet publicationResearch

    Abstract

    Strategy work is always hard, but particularly so when senior executives know less about emerging trends than the 19-year-old intern that just brought them coffee. Blockchain-based bank accounts, Artificial Intelligence lawyers, smart cities, collaborative robots, autonomous cars and online dating – wherever you look, pervasive digitalisation is turning businesses upside down. “I have been doing this for 50 years” is no longer an asset, but a liability for a CEO.
    Original languageEnglish
    Publication date2018
    Publication statusPublished - 2018

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