The concept of customer orientation in substantial innovation projects and its impact on new product development success

Søren Salomo; F Steinhoff; V Trommsdorff

The concept of customer orientation in substantial innovation projects and its impact on new product development success

Søren Salomo
, F Steinhoff
, V Trommsdorff

Technical University of Denmark

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Tomorrows products today - from imagination to implementation
Publication date	2002
Pages	7-29
Publication status	Published - 2002
Externally published	Yes
Event	13th PDMA Research Conference : Tomorrows products today - from imagination to implementation - Orlando, United States Duration: 1 Jan 2002 → 1 Jan 2002 Conference number: 13

Conference

Conference	13th PDMA Research Conference
Number	13
Country/Territory	United States
City	Orlando
Period	01/01/2002 → 01/01/2002
Other	No exact date found but held in 2002.

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Cite this

@inproceedings{7ebc83581dc94eabbbdbcb4c66b458ca,

title = "The concept of customer orientation in substantial innovation projects and its impact on new product development success",

author = "S{\o}ren Salomo and F Steinhoff and V Trommsdorff",

year = "2002",

language = "English",

pages = "7--29",

booktitle = "Tomorrows products today - from imagination to implementation",

note = "13th PDMA Research Conference : Tomorrows products today - from imagination to implementation ; Conference date: 01-01-2002 Through 01-01-2002",

}

TY - GEN

T1 - The concept of customer orientation in substantial innovation projects and its impact on new product development success

AU - Salomo, Søren

AU - Steinhoff, F

AU - Trommsdorff, V

N1 - Conference code: 13

PY - 2002

Y1 - 2002

M3 - Article in proceedings

SP - 7

EP - 29

BT - Tomorrows products today - from imagination to implementation

T2 - 13th PDMA Research Conference

Y2 - 1 January 2002 through 1 January 2002

ER -