The concept of customer orientation in substantial innovation projects and its impact on new product development success

Søren Salomo, F Steinhoff, V Trommsdorff

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationTomorrows products today - from imagination to implementation
Publication date2002
Pages7-29
Publication statusPublished - 2002
Externally publishedYes
Event13th PDMA Research Conference : Tomorrows products today - from imagination to implementation - Orlando, United States
Duration: 1 Jan 20021 Jan 2002
Conference number: 13

Conference

Conference13th PDMA Research Conference
Number13
CountryUnited States
CityOrlando
Period01/01/200201/01/2002
OtherNo exact date found but held in 2002.

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