The concept of customer orientation in substantial innovation projects and its impact on new product development success

Søren Salomo, F Steinhoff, V Trommsdorff

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationTomorrows products today - from imagination to implementation
Publication date2002
Pages7-29
Publication statusPublished - 2002
Externally publishedYes
EventTomorrows products today - from imagination to implementation : Proceedings to the PDMA research conference - Orlando, Florida, USA
Duration: 1 Jan 2002 → …

Conference

ConferenceTomorrows products today - from imagination to implementation : Proceedings to the PDMA research conference
CityOrlando, Florida, USA
Period01/01/2002 → …

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