The Co-evolution of Technologies and Markets - On Market Transparency in Nanotech Evolution

Maj Munch Andersen

    Research output: Contribution to conferencePaperResearchpeer-review

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    Abstract

    This paper suggests to look into the market formation processes related to emerging technologies, using nanotechnology as a case. This is in contrast to the usual focus on knowledge generation aspects when analyzing technology evolution in evolutionary economic research. Although nanotechnology is an emerging technology at an infant stage of commercial development expectations to its economic and societal impacts are huge. However, despite ongoing large investments globally, the rate of commercial development is slower than expected. The reasons seem to be rising concerns about risks to health and the environment associated with nanotechnology. There are some early indications that firms are developing new nano strategies where nano activities increasingly are treated discretely. The paper investigates these trends using the flat glass industry as case based on bibliometric studies and other company communication as well as in depth case analyses. The paper concludes tentatively that while the market for nano products seems to approach commercialization it is becoming still less transparent. This may have important implications for the further commercialization of nanotechnology, which are discussed in the paper. The analysis feeds into evolutionary economic research on technology and economic evolution and corporate strategizing and business models related to emerging technologies.
    Original languageEnglish
    Publication date2012
    Number of pages28
    Publication statusPublished - 2012
    EventDRUID 2012: Innovation and competitiveness - Dynamics of organizations, industries, systems and regions - Copenhagen Business School, Copenhagen, Denmark
    Duration: 19 Jun 201221 Jun 2012

    Conference

    ConferenceDRUID 2012: Innovation and competitiveness - Dynamics of organizations, industries, systems and regions
    LocationCopenhagen Business School
    CountryDenmark
    CityCopenhagen
    Period19/06/201221/06/2012

    Keywords

    • Emerging technologies
    • Technological evolution
    • Nanotechnology
    • Market formation
    • Market transparency
    • Standardization
    • Strategy
    • Business models
    • Branding
    • Risks
    • Evolutionary economics

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