Turbulence impacts zooplankton fitness in opposing manners, by increasing contacts with prey but at the same time increasing contacts with predators. We investigate the fitness of individual zooplankton in terms of a trade-off between energetic gains and costs, and risk of predation. Through idealized descriptions of foraging and predation in a turbulent water column, we determine how fast a zooplankter should swim, if at all, and where should it position itself in the vertical to maximize its fitness given certain environmental conditions. Suspension feeding has an advantage over ambush feeding at high turbulence levels, whereas cruise feeding becomes optimal at low turbulence levels. In general, behaviours that seek out low levels of turbulence increase an individual's fitness, a prediction that runs counter to turbulent encounter rate arguments, and exposes the fallacy of examining only the foraging aspects of the fitness trade-off.