Svendsen Sport: Marketing Globally for Healthy Business Development

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	International Business: Environment & Operations
Editors	John D. Daniels , Lee H. Radebaugh , Daniel Sullivan , Reid W. Click
Number of pages	6
Publisher	Pearson Education
Publication date	2021
Edition	17th
Chapter	17
ISBN (Print)	9781292419954
Publication status	Published - 2021

OpenUrl availability

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title = "Svendsen Sport: Marketing Globally for Healthy Business Development",

author = "Lynn Eriksen",

year = "2021",

language = "English",

isbn = "9781292419954",

editor = "\{John D. Daniels\} and \{Lee H. Radebaugh\} and \{Daniel Sullivan\} and \{Reid W. Click\}",

booktitle = "International Business: Environment \& Operations",

publisher = "Pearson Education",

edition = "17th",

}