Sustainable Consumer Voices: User insights as inspirational locomotive for design strategies

Anders Klitmøller, Morten Rask, Nevena Jensen, Ole Kjeldal Jensen

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    Aiming to explore how user driven innovation can inform high level design strategies, an in-depth empirical study was carried out, based on data from 50 observations of private vehicle users. This paper reports the resulting 5 consumer voices: Technology Enthusiast, Environmentalist, Design Lover, Pragmatist and Status Seeker. Expedient use of the voices in creating design strategies is discussed, thus contributing directly to the practice of high level design managers. The main academic contribution of this paper is demonstrating how applied anthropology can be used to generate insights into disruptive emergence of product service systems, where quantitative user analyses rely on historical continuation.
    Original languageEnglish
    Title of host publicationCambridge Academic Design Management Conference
    Publication date2011
    Publication statusPublished - 2011
    Event1st Cambridge Academic Design Management Conference - Cambridge, United Kingdom
    Duration: 7 Sept 20118 Sept 2011
    Conference number: 1


    Conference1st Cambridge Academic Design Management Conference
    Country/TerritoryUnited Kingdom
    Internet address


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