Surprise: leveraging the unexpected in strategy implementation

Verena Stingl, Josef Oehmen

Research output: Other contributionNet publication - Internet publicationResearch


The favourite saying of one of the executives we work with is: “The opposite of well done is well planned.” While we do not fully agree, he has a point: We love to emphasise the importance of details in strategy planning. This leads to a false confidence that all we need to do is “push the button” and lean back to watch our strategy implementation unfold.

A more conciliatory viewpoint is: “The plan is nothing, but planning is everything.” The saying emphasises that during planning, we develop an understanding of the intricacies of the problem, that then allows us to adapt and think on our feet during the implementation process. In order to succeed, we need to bring together two fundamentally different mindsets: ‘Predict and Plan’ with ‘Monitor and React’.
Original languageEnglish
Publication date2019
Publication statusPublished - 2019


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