Success Factors for Global New Product Programs in Goods and Services Firms: Preliminary Results

Søren Salomo, Ulrike de Brentani, Elko Kleinschmidt

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationThe R&D Management 2001 Conference, Leveraging Research and Technology
Publication date2001
Publication statusPublished - 2001
Externally publishedYes
EventThe R&D Management 2001 Conference - Wellington, New Zealand
Duration: 7 Feb 20019 Feb 2001


ConferenceThe R&D Management 2001 Conference
Country/TerritoryNew Zealand

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