Strategy and Space for Broadcasting Facilities: A Longitudinal Case Study

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Abstract

The paper is based on results from an ongoing research project on space strategies and building values, which in-cludes a major case study of the development of facilities for the Danish Broadcasting Corporation over time. The focus is to identify, how different space strategies have been implemented in different periods and how these strate-gies can be related to the general conditions of the corporation. Based on theories from Martha O’Mara’s book on Space and Strategy (Free Press, 1999) development in the strategic uncertainty of the corporation is investigated as a main determining factor for changes in space strategy. The paper will also explain how space strategies in different periods deals with the need for adaptability and how adaptability is interpreted differently in various periods. The conclusions include relations between value-based space strategies and the presence of visionary project champions.
Original languageEnglish
Title of host publicationProceedings Trondheim International Symposium : Changing User Demands on Buildings - Needs for Lifecycle Planning and Management
Number of pages704
Place of PublicationTrondheim
PublisherNTNU
Publication date2006
Edition1
ISBN (Print)82-7551-031-7
Publication statusPublished - 2006
EventTrondheim International Symposium : Changing User Demands on Buildings - Needs for Lifecycle Planning and Management - Trondheim, Norway
Duration: 12 Jun 200614 Jun 2006

Conference

ConferenceTrondheim International Symposium
CountryNorway
CityTrondheim
Period12/06/200614/06/2006

Keywords

  • project champions
  • Space strategy
  • strategic uncertainty
  • adaptability

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