Strategy and space

a longitudinal case study of broadcasting facilities

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    The article is based on results from a research project on space strategies and building values, which included a major case study of the development of facilities for the Danish Broadcasting Corporation over time. The focus is to identify, how different space strategies have been implemented in different periods and how these strategies can be related to the general conditions of the corporation. The strategic uncertainty of the corporation is investigated as a main determining factor for changes in space strategy based on theories of the relations between strategy and place. These theories include that corporations follows one of the three generic space strategies: Incrementalism, standardization, and value-based strategy. Among the conclusion are, that the space strategies mostly changes between incremental and value-based strategies, but one period of standardization was identified. Furthermore, there is a clear relation between value-based space strategies and the presence of visionary project champions.
    Original languageEnglish
    JournalInternational Journal of Strategic Property Management
    Volume15
    Issue number1
    Pages (from-to)35-47
    ISSN1648-715X
    DOIs
    Publication statusPublished - 2011

    Keywords

    • Adaptability
    • Strategic uncertainty
    • Project champions
    • Positioning strategy
    • Space strategy

    Cite this

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    title = "Strategy and space: a longitudinal case study of broadcasting facilities",
    abstract = "The article is based on results from a research project on space strategies and building values, which included a major case study of the development of facilities for the Danish Broadcasting Corporation over time. The focus is to identify, how different space strategies have been implemented in different periods and how these strategies can be related to the general conditions of the corporation. The strategic uncertainty of the corporation is investigated as a main determining factor for changes in space strategy based on theories of the relations between strategy and place. These theories include that corporations follows one of the three generic space strategies: Incrementalism, standardization, and value-based strategy. Among the conclusion are, that the space strategies mostly changes between incremental and value-based strategies, but one period of standardization was identified. Furthermore, there is a clear relation between value-based space strategies and the presence of visionary project champions.",
    keywords = "Adaptability, Strategic uncertainty, Project champions, Positioning strategy, Space strategy",
    author = "Jensen, {Per Anker}",
    year = "2011",
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    language = "English",
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    journal = "International Journal of Strategic Property Management",
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    publisher = "Vilniaus Gedimino Technikos Universitetas * Leidykla Technika",
    number = "1",

    }

    Strategy and space : a longitudinal case study of broadcasting facilities. / Jensen, Per Anker.

    In: International Journal of Strategic Property Management, Vol. 15, No. 1, 2011, p. 35-47.

    Research output: Contribution to journalJournal articleResearchpeer-review

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    T2 - a longitudinal case study of broadcasting facilities

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    AB - The article is based on results from a research project on space strategies and building values, which included a major case study of the development of facilities for the Danish Broadcasting Corporation over time. The focus is to identify, how different space strategies have been implemented in different periods and how these strategies can be related to the general conditions of the corporation. The strategic uncertainty of the corporation is investigated as a main determining factor for changes in space strategy based on theories of the relations between strategy and place. These theories include that corporations follows one of the three generic space strategies: Incrementalism, standardization, and value-based strategy. Among the conclusion are, that the space strategies mostly changes between incremental and value-based strategies, but one period of standardization was identified. Furthermore, there is a clear relation between value-based space strategies and the presence of visionary project champions.

    KW - Adaptability

    KW - Strategic uncertainty

    KW - Project champions

    KW - Positioning strategy

    KW - Space strategy

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