Products are to a growing extend being sold based on their soft values such as design and styling and the image they can bring the owner. This makes it more important that people involved in product development can communicate these more soft or intangible values. Works within this area is pursued a number of places (Lopez 2003, Pascalle 2000, Goovers 2003, Warell 2001). The authors have experienced the need when searching for materials that can give the product a certain expression (www.designinsite.dk). In a previous study an interdisciplinary group of 14 students (coming from industrial design, business and engineering) showed consensus on assigning certain words to specific products in order to express the sensory and perceived experiences (Johnson et al. 2003). An initial vocabulary was formulated based on input from the design literature. The study showed that a significant amount of the test group agreed on assigning the same words to 6 specific products. Based on the input from the study the initial vocabulary was revised.
|Title of host publication||Nordcode proceedings|
|Publication status||Published - 2003|
|Event||Nordcode - Helsinki|
Duration: 1 Jan 2003 → …
|Period||01/01/2003 → …|