Simulation-Based Business Case for PSS: A System Dynamics Framework

Many potential business benefits have been widely associated with the implementation of PSS. Still, several significant challenges fortransitioning to PSS persist, especially in regards to materializing the business benefits. To tackle such difficulty, this paper suggests a theorydrivenconcept of a business case for PSS implementation and management, based on a System Dynamics simulation framework. With amaturity-oriented theoretical perspective and the associated capability concepts, the study provides insights into how the development of PSScapabilities can potentially affect corporate performance over time. The paper’s preliminary results identify the potential for managers andother decision-makers to use the business case simulator to assessing PSS-related business benefits and responding to multiple implementationscenarios and strategies.