Share More: Shared MObility REwards - Summary report

Amnon Frenkel, Yoram Shiftan, Ayelet Gal-Tzur, Sharon Shoshany Tavory, Ofer Lerner, Constantinos Antoniou, Guido Cantelmo, Roja Ezzati Amini, Carlos M. Lima Azevedo, Mayara Moraes Monteiro, Maria Kamargianni, Fabio Scheinkman Shachar, Dror Israel, Christiane Behrisch, Karen Schiff, Jonathan Shalev, Daniel Peretz

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The Share-More project aims to optimize the added value of car-sharing (CS) services and to promote a portfolio of transport services that enable and encourage sustainable urban mobility through the development of the infrastructure for personalized incentives. By understanding the needs of the three main stakeholders: travelers, transport authorities, and service providers, we can provide personalized incentives tailored to their needs to increase car-sharing efficient use while contributing to its sustainable integration with the existing overall transportation system. Through a partnership between municipalities, car-sharing commercial companies, and Universities in Copenhagen, London, Munich, and Tel Aviv, we aimed to understand the underlying mechanisms of potential incentives’ designs. During this year, the project went through a gradual process of improving the understanding of stakeholders’ needs. It began with a qualitative stage, continued into a large-scale survey, and commenced with demonstration of the results, thus completing this year’s goals. This final report presents the main results of the process and the latest update. As the project had not received funding for its second year, future plans were omitted.

As unfortunate events led to the project being conducted at the year Coronavirus disease 2019 (COVID-19) was affecting individuals’ accessibility, mobility and mobility choices, each stage of the project needed some alteration to its plan, to mitigate these effects. The qualitative phase had to move to online delivery, and the quantitative part included additional questions to examine the effects of the pandemic. Additionally, the survey and the demonstration were kept running for longer-than-planned periods to compensate for low responsiveness and low level of activity observed during this year.

In the first stage, exploratory focus groups and interviews with existing and future/prospect car-sharing users, service providers, and city officials from three cities of Tel Aviv, Munich, and Copenhagen were conducted. First, a preliminary structure was designed for the interviews and focus groups, and the collected qualitative data were analyzed to identify the key attributes.

Based on this understanding of stakeholders’ concerns and preferences, at the second stage, the project conducted an online survey in the three partnering cities. The tailor-made online survey was developed with questions designed to capture the main points raised in the discussions and interviews performed during the qualitative phase. The questionnaire was translated into five languages required for conducting across the cities. It included the following sections: Socioeconomics to elucidate respondents general characteristics; Travel behavior and attitudes to clarify on how respondents used to move around in the city and how they perceive car-sharing services and private cars; Car-sharing incentives preferences to understand what different individuals value while using or deciding whether to subscribe to a car-sharing service, and; Stated preference experiment to identify the preferences of an individual or groups for specific incentives. The tool was made available online and the data was collected through July, August, and September of 2020 simultaneously in Copenhagen, Munich, Tal Aviv. The final sample used for the analysis consists of 1277 respondents: 543 from Copenhagen, 490 from Munich, and 244 from Tel Aviv. The analysis of the survey provided insights as to general and city specific potential incentives. The survey was designed by UCL and deployed, managed, and analyzed by DTU, with contributions from the other partners. then, the collected qualitative data were analyzed to identify the key attributes.
Original languageEnglish
Number of pages60
Publication statusPublished - 2021


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