Abstract
A fast growing stream of literature has shown tremendous interests in the ‘wisdom of crowds’, which is embedded in various forms of online communities (OCs). However, studies on the governance of OCs are rather scattered. Our knowledge on how key governance mechanisms are interrelated is very much limited to date. Thus, the purposes of this paper are to: (1) highlight the unique exchange relationships within OCs based on theories of transaction cost economics, social exchange, and transactive memory system; (2) identify in OCs and link key governance mechanisms with two key constructs in the social psychology domain, i.e., self-identity and regulatory focus.
Original language | English |
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Publication date | 2015 |
Number of pages | 38 |
Publication status | Published - 2015 |
Event | 75th Annual Meeting of the Academy of Management - Vancouver, Canada Duration: 7 Aug 2015 → 11 Aug 2015 Conference number: 75 http://aom.org/annualmeeting/ |
Conference
Conference | 75th Annual Meeting of the Academy of Management |
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Number | 75 |
Country/Territory | Canada |
City | Vancouver |
Period | 07/08/2015 → 11/08/2015 |
Internet address |
Keywords
- Online communities
- Governance mechanism
- Self-identity
- Regulatory focus