Sectoral Patterns of Eco-innovation: Theoretical considerations and a study case in the automotive sector

There goes almost thirty years since the World Commission on Environment and
Development released the Our Common Future report, more than four decades
since the Jay W. Forrester’s Institute at MIT launched Limits to Growth, and more
than two centuries since Thomas Malthus first published An Essay on the rinciple
of Population, all calling attention to the limits of natural resources, but the
humanity – and particularly the Homo economicus – still struggle to acknowledge the limitations of our planet and act upon it. We appear to be locked in a primitive, tribal-oriented mindset, unable to effectively think and act globally. In this perspective, the academic community is still taking the first steps towards the understanding of what a “green” economy - or more widely, a green society - truly means and how to move our whole industries, our habits, and our mindsets in that direction.