TY - GEN
T1 - Scalable Privacy-Compliant Virality Prediction on Twitter
AU - Kowalczyk, Damian Konrad
AU - Larsen, Jan
PY - 2019
Y1 - 2019
N2 - The digital town hall of Twitter becomes a preferred medium of communication for individuals and organizations across the globe. Some of them reach audiences of millions, while others struggle to get noticed. Given the impact of social media, the question remains more relevant than ever: how to model the dynamics of attention in Twitter. Researchers around the world turn to machine learning to predict the most influential tweets and authors, navigating the volume, velocity, and variety of social big data, with many compromises. In this paper, we revisit content popularity prediction on Twitter. We argue that strict alignment of data acquisition, storage and analysis algorithms is necessary to avoid the common trade-offs between scalability, accuracy and privacy compliance. We propose a new framework for the rapid acquisition of large-scale datasets, high accuracy supervisory signal and multilanguage sentiment prediction while respecting every privacy request applicable. We then apply a novel gradient boosting framework to achieve state-of-the-art results in virality ranking, already before including tweet’s visual or propagation features. Our Gradient Boosted Regression Tree is the first to offer explainable, strong ranking performance on benchmark datasets. Since the analysis focused on features available early, the model is immediately applicable to incoming tweets in 18 languages.
AB - The digital town hall of Twitter becomes a preferred medium of communication for individuals and organizations across the globe. Some of them reach audiences of millions, while others struggle to get noticed. Given the impact of social media, the question remains more relevant than ever: how to model the dynamics of attention in Twitter. Researchers around the world turn to machine learning to predict the most influential tweets and authors, navigating the volume, velocity, and variety of social big data, with many compromises. In this paper, we revisit content popularity prediction on Twitter. We argue that strict alignment of data acquisition, storage and analysis algorithms is necessary to avoid the common trade-offs between scalability, accuracy and privacy compliance. We propose a new framework for the rapid acquisition of large-scale datasets, high accuracy supervisory signal and multilanguage sentiment prediction while respecting every privacy request applicable. We then apply a novel gradient boosting framework to achieve state-of-the-art results in virality ranking, already before including tweet’s visual or propagation features. Our Gradient Boosted Regression Tree is the first to offer explainable, strong ranking performance on benchmark datasets. Since the analysis focused on features available early, the model is immediately applicable to incoming tweets in 18 languages.
M3 - Article in proceedings
T3 - CEUR Workshop Proceedings
SP - 12
EP - 27
BT - Proceedings of AffCon 2019
PB - CEUR-WS
T2 - AAAI-19 WORKSHOP ON AFFECTIVE CONTENT ANALYSIS & CL-AFF HAPPINESS SHARED TASK
Y2 - 27 January 2019 through 28 January 2019
ER -