Abstract
Semi-compensatory models represent a choice process consisting of an elimination-based choice set formation upon satisfying criteria thresholds and a utility-based choice. Current semi-compensatory models assume a purely non-compensatory choice set formation and hence do not support multinomial criteria that involve trade-offs among attributes at the choice set formation stage. This study proposes a novel behavioral paradigm comprising a hybrid compensatory non-compensatory choice set formation process, followed by compensatory choice. The behavioral paradigm is represented by a mathematical model that combines multinomial-response and ordered-response thresholds with a utility-based choice. The proposed model is applied to a stated preference experiment of off-campus rental apartment choices by students. Results demonstrate the applicability and feasibility of incorporating multinomial-response thresholds into semi-compensatory models.
| Original language | English |
|---|---|
| Title of host publication | The 91th Annual Meeting of the Transportation Research Board, 2012 |
| Publication date | 2012 |
| Publication status | Published - 2012 |
| Event | Transportation Research Board 91st Annual Meeting - Washington, D.C., United States Duration: 22 Jan 2012 → 26 Jan 2012 Conference number: 91 http://www.trb.org/AnnualMeeting2012/AnnualMeeting2012.aspx |
Conference
| Conference | Transportation Research Board 91st Annual Meeting |
|---|---|
| Number | 91 |
| Country/Territory | United States |
| City | Washington, D.C. |
| Period | 22/01/2012 → 26/01/2012 |
| Internet address |
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