Representing hybrid compensatory non-compensatory choice set formation in semi-compensatory models.

Sigal Kaplan, Shlomo Bekhor, Yoram Shigtan

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearch

    Abstract

    Semi-compensatory models represent a choice process consisting of an elimination-based choice set formation upon satisfying criteria thresholds and a utility-based choice. Current semi-compensatory models assume a purely non-compensatory choice set formation and hence do not support multinomial criteria that involve trade-offs among attributes at the choice set formation stage. This study proposes a novel behavioral paradigm comprising a hybrid compensatory non-compensatory choice set formation process, followed by compensatory choice. The behavioral paradigm is represented by a mathematical model that combines multinomial-response and ordered-response thresholds with a utility-based choice. The proposed model is applied to a stated preference experiment of off-campus rental apartment choices by students. Results demonstrate the applicability and feasibility of incorporating multinomial-response thresholds into semi-compensatory models.
    Original languageEnglish
    Title of host publicationThe 91th Annual Meeting of the Transportation Research Board, 2012
    Publication date2012
    Publication statusPublished - 2012
    EventTransportation Research Board 91st Annual Meeting - Washington,DC, United States
    Duration: 22 Jan 201226 Jan 2012
    http://www.trb.org/AnnualMeeting2012/AnnualMeeting2012.aspx

    Conference

    ConferenceTransportation Research Board 91st Annual Meeting
    CountryUnited States
    CityWashington,DC
    Period22/01/201226/01/2012
    Internet address

    Cite this

    Kaplan, S., Bekhor, S., & Shigtan, Y. (2012). Representing hybrid compensatory non-compensatory choice set formation in semi-compensatory models. In The 91th Annual Meeting of the Transportation Research Board, 2012