Semi-compensatory models represent a choice process consisting of an elimination-based choice set formation upon satisfying criteria thresholds and a utility-based choice. Current semi-compensatory models assume a purely non-compensatory choice set formation and hence do not support multinomial criteria that involve trade-offs among attributes at the choice set formation stage. This study proposes a novel behavioral paradigm comprising a hybrid compensatory non-compensatory choice set formation process, followed by compensatory choice. The behavioral paradigm is represented by a mathematical model that combines multinomial-response and ordered-response thresholds with a utility-based choice. The proposed model is applied to a stated preference experiment of off-campus rental apartment choices by students. Results demonstrate the applicability and feasibility of incorporating multinomial-response thresholds into semi-compensatory models.
|Title of host publication||The 91th Annual Meeting of the Transportation Research Board, 2012|
|Publication status||Published - 2012|
|Event||Transportation Research Board 91st Annual Meeting - Washington,DC, United States|
Duration: 22 Jan 2012 → 26 Jan 2012
|Conference||Transportation Research Board 91st Annual Meeting|
|Period||22/01/2012 → 26/01/2012|