Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains

Martin Bonev; Anna Myrodia; Lars Hvam

Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains

Martin Bonev
, Anna Myrodia
, Lars Hvam

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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Abstract

At present, many industrial companies offering high product variety focus on systematically reducing the complexity of their product range and busi-ness processes. Related challenges are often named to increase time to market, reduce the effectiveness in product development, and lower process efficiency. For manufacturers with global supply chains additional uncertainties arise in de-fining the right manufacturing strategy with respect to production location and postponement. To better understand related managerial implications, this paper discusses a case study a global manufacturer providing customized industrial ap-plications. In particular, the study investigates the relationships between product variant profitability and manufacturing strategy relative to postponement and lo-cation. The results indicate that an improved configuration of these factors through substitution and supply chain redesign significantly increases the overall product portfolio profitability.

Original language	English
Title of host publication	Managing Complexity. Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015)
Editors	J. Bellemare, S. Carrier, K. Nielsen, F.T. Piller
Number of pages	16
Publisher	Springer
Publication date	2016
Pages	13-26
ISBN (Print)	978-3-319-29056-0
Publication status	Published - 2016
Event	8th World Conference on Mass Customization, Personalization, and Co-Creation - Montreal, Canada Duration: 20 Oct 2015 → 22 Oct 2015 Conference number: 8 http://mcpc2015.com/

Conference

Conference	8th World Conference on Mass Customization, Personalization, and Co-Creation
Number	8
Country/Territory	Canada
City	Montreal
Period	20/10/2015 → 22/10/2015
Internet address	http://mcpc2015.com/

Series	Springer Proceedings in Business and Economics

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Bonev, Martin ; Myrodia, Anna ; Hvam, Lars. / Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains. Managing Complexity. Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015). editor / J. Bellemare ; S. Carrier ; K. Nielsen ; F.T. Piller. Springer, 2016. pp. 13-26 (Springer Proceedings in Business and Economics).

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title = "Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains",

abstract = "At present, many industrial companies offering high product variety focus on systematically reducing the complexity of their product range and busi-ness processes. Related challenges are often named to increase time to market, reduce the effectiveness in product development, and lower process efficiency. For manufacturers with global supply chains additional uncertainties arise in de-fining the right manufacturing strategy with respect to production location and postponement. To better understand related managerial implications, this paper discusses a case study a global manufacturer providing customized industrial ap-plications. In particular, the study investigates the relationships between product variant profitability and manufacturing strategy relative to postponement and lo-cation. The results indicate that an improved configuration of these factors through substitution and supply chain redesign significantly increases the overall product portfolio profitability.",

author = "Martin Bonev and Anna Myrodia and Lars Hvam",

year = "2016",

language = "English",

isbn = "978-3-319-29056-0",

series = "Springer Proceedings in Business and Economics",

publisher = "Springer",

pages = "13--26",

editor = "J. Bellemare and S. Carrier and K. Nielsen and F.T. Piller",

booktitle = "Managing Complexity. Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015)",

note = "8th World Conference on Mass Customization, Personalization, and Co-Creation, MCPC 2015 ; Conference date: 20-10-2015 Through 22-10-2015",

url = "http://mcpc2015.com/",

}

Bonev, M, Myrodia, A & Hvam, L 2016, Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains. in J Bellemare, S Carrier, K Nielsen & FT Piller (eds), Managing Complexity. Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015). Springer, Springer Proceedings in Business and Economics, pp. 13-26, 8th World Conference on Mass Customization, Personalization, and Co-Creation, Montreal, Canada, 20/10/2015.

Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains. / Bonev, Martin; Myrodia, Anna; Hvam, Lars.
Managing Complexity. Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015). ed. / J. Bellemare; S. Carrier; K. Nielsen; F.T. Piller. Springer, 2016. p. 13-26 (Springer Proceedings in Business and Economics).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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T1 - Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains

AU - Bonev, Martin

AU - Myrodia, Anna

AU - Hvam, Lars

N1 - Conference code: 8

PY - 2016

Y1 - 2016

N2 - At present, many industrial companies offering high product variety focus on systematically reducing the complexity of their product range and busi-ness processes. Related challenges are often named to increase time to market, reduce the effectiveness in product development, and lower process efficiency. For manufacturers with global supply chains additional uncertainties arise in de-fining the right manufacturing strategy with respect to production location and postponement. To better understand related managerial implications, this paper discusses a case study a global manufacturer providing customized industrial ap-plications. In particular, the study investigates the relationships between product variant profitability and manufacturing strategy relative to postponement and lo-cation. The results indicate that an improved configuration of these factors through substitution and supply chain redesign significantly increases the overall product portfolio profitability.

AB - At present, many industrial companies offering high product variety focus on systematically reducing the complexity of their product range and busi-ness processes. Related challenges are often named to increase time to market, reduce the effectiveness in product development, and lower process efficiency. For manufacturers with global supply chains additional uncertainties arise in de-fining the right manufacturing strategy with respect to production location and postponement. To better understand related managerial implications, this paper discusses a case study a global manufacturer providing customized industrial ap-plications. In particular, the study investigates the relationships between product variant profitability and manufacturing strategy relative to postponement and lo-cation. The results indicate that an improved configuration of these factors through substitution and supply chain redesign significantly increases the overall product portfolio profitability.

M3 - Article in proceedings

SN - 978-3-319-29056-0

T3 - Springer Proceedings in Business and Economics

SP - 13

EP - 26

BT - Managing Complexity. Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015)

A2 - Bellemare, J.

A2 - Carrier, S.

A2 - Nielsen, K.

A2 - Piller, F.T.

PB - Springer

T2 - 8th World Conference on Mass Customization, Personalization, and Co-Creation

Y2 - 20 October 2015 through 22 October 2015

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Bonev M, Myrodia A, Hvam L. Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains. In Bellemare J, Carrier S, Nielsen K, Piller FT, editors, Managing Complexity. Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015). Springer. 2016. p. 13-26. (Springer Proceedings in Business and Economics).

Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains

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