Reconfiguring Variety, Profitability, and Postponement for Product Customization with Global Supply Chains

Martin Bonev, Anna Myrodia, Lars Hvam

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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    Abstract

    At present, many industrial companies offering high product variety focus on systematically reducing the complexity of their product range and busi-ness processes. Related challenges are often named to increase time to market, reduce the effectiveness in product development, and lower process efficiency. For manufacturers with global supply chains additional uncertainties arise in de-fining the right manufacturing strategy with respect to production location and postponement. To better understand related managerial implications, this paper discusses a case study a global manufacturer providing customized industrial ap-plications. In particular, the study investigates the relationships between product variant profitability and manufacturing strategy relative to postponement and lo-cation. The results indicate that an improved configuration of these factors through substitution and supply chain redesign significantly increases the overall product portfolio profitability.
    Original languageEnglish
    Title of host publicationManaging Complexity. Proceedings of the 8th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2015)
    EditorsJ. Bellemare, S. Carrier, K. Nielsen, F.T. Piller
    Number of pages16
    PublisherSpringer
    Publication date2016
    Pages13-26
    ISBN (Print)978-3-319-29056-0
    Publication statusPublished - 2016
    Event8th World Conference on Mass Customization, Personalization, and Co-Creation - Montreal, Canada
    Duration: 20 Oct 201522 Oct 2015
    Conference number: 8
    http://mcpc2015.com/

    Conference

    Conference8th World Conference on Mass Customization, Personalization, and Co-Creation
    Number8
    CountryCanada
    CityMontreal
    Period20/10/201522/10/2015
    Internet address
    SeriesSpringer Proceedings in Business and Economics

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