Realistic Creativity Training for Innovation Practitioners: The Know-Recognize-React Model

Research output: Contribution to journalJournal article – Annual report year: 2017Researchpeer-review




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As creativity becomes increasingly recognized as important raw
material for innovation, the importance of identifying ways to increase
practitioners’ creativity through rigorously designed creativity training
programs is highlighted. Therefore we sat out to design a creativity training
program specifically developed for innovation practitioners. Our aim, in
addition to making a program based on a rigor scientific foundation, was to
develop a program which would be relevant for practitioners, theoretically
sound, as well as realistic for real world context. This we accomplished, in
part, through the transdisciplinary study described in this paper. Co-creation
was employed as a method to ensure the three layers of focus would be taken
into consideration. The result is a program called Creative Awareness Training
which is based on the new Know-Recognize-React model.
Original languageEnglish
JournalTechnology Innovation Management Review
Issue number6
Pages (from-to)5-15
Publication statusPublished - 2017
CitationsWeb of Science® Times Cited: No match on DOI

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