Realistic Creativity Training for Innovation Practitioners: The Know-Recognize-React Model

Dagný Valgeirsdóttir, Balder Onarheim

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    As creativity becomes increasingly recognized as important raw
    material for innovation, the importance of identifying ways to increase
    practitioners’ creativity through rigorously designed creativity training
    programs is highlighted. Therefore we sat out to design a creativity training
    program specifically developed for innovation practitioners. Our aim, in
    addition to making a program based on a rigor scientific foundation, was to
    develop a program which would be relevant for practitioners, theoretically
    sound, as well as realistic for real world context. This we accomplished, in
    part, through the transdisciplinary study described in this paper. Co-creation
    was employed as a method to ensure the three layers of focus would be taken
    into consideration. The result is a program called Creative Awareness Training
    which is based on the new Know-Recognize-React model.
    Original languageEnglish
    JournalTechnology Innovation Management Review
    Issue number6
    Pages (from-to)5-15
    Publication statusPublished - 2017

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