Propensity for Voluntary Travel Behavior Changes: An Experimental Analysis

Italo Meloni, Benedetta Sanjust, Eleonora Sottile, Elisabetta Cherchi

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    Abstract

    In this paper we analyze individual propensity to voluntary travel behavior change combining concepts from theory of change with the methodologies deriving from behavioral models. In particular, following the theory of voluntary changes, we set up a two-week panel survey including soft measure implementation, which consisted of providing car users with a personalized travel plan after the first week of observation (before) and using the second week to monitoring the post-behavior (after). These data have then been used to estimate a Mixed Logit for the choice to use a personal vehicle or a light metro; and a Multinomial Logit for the decision to change behavior. Results from both models show the relevance of providing information about available alternatives to individuals while promoting voluntary travel behavioral change.
    Original languageEnglish
    JournalProcedia - Social and Behavioral Sciences
    Volume87
    Pages (from-to)31-43
    ISSN1877-0428
    DOIs
    Publication statusPublished - 10 Oct 2013
    EventConvegno Annuale e Seminario Scientifico della Società Italiana dei Docenti di Trasporti - Padova, Italy
    Duration: 18 Oct 201219 Oct 2012
    Conference number: 19

    Seminar

    SeminarConvegno Annuale e Seminario Scientifico della Società Italiana dei Docenti di Trasporti
    Number19
    CountryItaly
    CityPadova
    Period18/10/201219/10/2012

    Keywords

    • Soft Measure
    • Personalized Travel Plan
    • Behavioral models
    • Theory of change

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