Products search through the use of semantic properties - report from the experiment at Kunstindustrimuseet

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    Abstract

    In April 2004 an experiment was carried out at The Technical University of Denmark and at the Danish Arts and Craft Museum. The purpose was to explore how precise verbal communication could capture the semantic content of physical products. The experiment explored the possibilities of verbal communication with regard to the semantic messages that products contain in the form of non-verbal expressions (i.e., through their shape and colour). 12 participants in groups of 2 selected exhibited products and described them verbally. Based on the verbal description, other teams were then asked to identify the products in question. A little less than half of the products were identified. The experiment indicates that it is possible to capture the essence of products’ semantic content in a few words. The experiment also illustrated a number of problems in using
    this type of explorative research. Based on these findings, new and improved experiments are being planned.
    Original languageEnglish
    Title of host publicationDesign Communication : Report and selected papers from the 3rd Nordcode Seminar & Workshop
    EditorsToni-Matti Karjalainen
    VolumeF30
    PublisherUniversity of Art and Design Helsinki
    Publication date2005
    Pages11-23
    ISBN (Electronic)951-558-135-4
    Publication statusPublished - 2005
    Event3rd Nordcode Seminar & Workshop - Lyngby, Denmark
    Duration: 28 Apr 200430 Apr 2004
    http://www.nordcode.net/?page_id=56

    Seminar

    Seminar3rd Nordcode Seminar & Workshop
    Country/TerritoryDenmark
    CityLyngby
    Period28/04/200430/04/2004
    Internet address
    SeriesUIAH Working Papers
    ISSN1455-8955

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