Abstract
| Original language | English |
|---|---|
| Title of host publication | Porceedings of 2017 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM) |
| Publisher | IEEE |
| Publication date | 2017 |
| Pages | 1651-1655 |
| ISBN (Electronic) | 978-1-5386-0948-4 |
| DOIs | |
| Publication status | Published - 2017 |
| Event | 2017 International Conference on Industrial Engineering and Engineering Management (IEEM) - SUNTEC Singapore, Suntec City, Singapore Duration: 10 Dec 2017 → 13 Dec 2017 http://www.ieem.org |
Conference
| Conference | 2017 International Conference on Industrial Engineering and Engineering Management (IEEM) |
|---|---|
| Location | SUNTEC Singapore |
| Country | Singapore |
| City | Suntec City |
| Period | 10/12/2017 → 13/12/2017 |
| Internet address |
Cite this
}
Product portfolio optimization based on substitution. / Myrodia, Anna; Trattner, Alexandria Lee; Hvam, Lars.
Porceedings of 2017 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2017. p. 1651-1655.Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review
TY - GEN
T1 - Product portfolio optimization based on substitution
AU - Myrodia, Anna
AU - Trattner, Alexandria Lee
AU - Hvam, Lars
PY - 2017
Y1 - 2017
N2 - The development of production capabilities has led to proliferation of the product variety offered to the customer. Yet this fact does not directly imply increase of manufacturers' profitability, nor customers' satisfaction. Consequently, recent research focuses on portfolio optimization through substitution and standardization techniques. However when re-defining the strategic market decisions are characterized by uncertainty due to several parameters. In this study, by using a GAMS optimization model we present a method for supporting strategic decisions on substitution, by quantifying the impact of those parameters. Empirical evidence supplements the research, where a case study from an industry company producing construction material demonstrates the results.
AB - The development of production capabilities has led to proliferation of the product variety offered to the customer. Yet this fact does not directly imply increase of manufacturers' profitability, nor customers' satisfaction. Consequently, recent research focuses on portfolio optimization through substitution and standardization techniques. However when re-defining the strategic market decisions are characterized by uncertainty due to several parameters. In this study, by using a GAMS optimization model we present a method for supporting strategic decisions on substitution, by quantifying the impact of those parameters. Empirical evidence supplements the research, where a case study from an industry company producing construction material demonstrates the results.
U2 - 10.1109/IEEM.2017.8290173
DO - 10.1109/IEEM.2017.8290173
M3 - Article in proceedings
SP - 1651
EP - 1655
BT - Porceedings of 2017 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM)
PB - IEEE
ER -