Product Modularization: Case Studies from Construction Industries

Sara Shafiee, Poorang Piroozfar, Lars Hvam

Research output: Contribution to conferencePaperResearchpeer-review

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Across all industries companies benefit from product standardization and product modularization in order to automate sales and production processes, and construction industry is no exception. Product modularization is normally the pre-requirement to the automation in both sales and production. The literature is lacking guidelines and examples to discuss both theory and practice of product modularization in construction industry. In this study, we discuss two main product modularization strategies and investigate how and where they were applied in different construction companies. This research benefits from comparative case studies research. The gathered empirical data and the results from industrial expert interviews can then be used as guidelines for the companies to analyze how, when and where to use different product modularization techniques and what the gained benefits and challenges can be.
Original languageEnglish
Publication date2018
Number of pages6
Publication statusPublished - 2018
Event8th International Conference on Mass Customization and Personalization - Novi Sad, Serbia
Duration: 19 Sep 201821 Sep 2018


Conference8th International Conference on Mass Customization and Personalization
CityNovi Sad


  • Mass Customization
  • Construction Industry
  • Product modularization
  • Interviews
  • Comparative Analysis


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