Product modelling in the seafood industry

Stella Jonsdottir, Johan Vesterager

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    The paper addresses the aspects of Concurrent Engineering (CE) as a means to obtain integrated product development in the seafood industry. It is assumed that the future New Product Development (NPD) in seafood industry companies will shift from being retailer driven and reactive to be more company driven and proactive to comply with the increasing competition, in such a way that the fish processor issues new products covering both the current and especially latent future consumer demands. This implies a need for new systematic approaches in the NPD as procedures and tools, which integrate assessments, speed up the process and ensure a constant renewal of the seafood products. The objective, therefore, is to estimate the suitability of the CE, and especially CE through product modelling, in the seafood industry as a means to obtain an integration of the entire chain, i.e., a business and market based integration obtained by the CE approach and tools. It is described how the knowledge and information of a seafood product can be modelled by using object oriented techniques.
    Original languageEnglish
    Title of host publicationSeafood from Producer to Consumer, Integrated Approach to Quality
    Place of PublicationAmsterdam
    Publication date1997
    ISBN (Print)0-444-82224-0
    Publication statusPublished - 1997
    EventInternational Seafood Conference on the occasion of the 25th anniversary of the WEFTA - Noordwijkerhout, Netherlands
    Duration: 13 Nov 199516 Nov 1995
    Conference number: 25


    ConferenceInternational Seafood Conference on the occasion of the 25th anniversary of the WEFTA
    SeriesDevelopments in Food Science


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