Process and Context in Choice Models

Moshe Ben-Akiva, André de Palma, Daniel McFadden, Maya Abou-Zeid, Pierre-André Chiappori, Matthieu de Lapparent, Steven N. Durlauf, Mogens Fosgerau, Daisuke Fukuda, Stephane Hess, Charles Manski, Ariel Pakes, Nathalie Picard, Joan Walker

    Research output: Contribution to journalJournal articleResearchpeer-review

    489 Downloads (Pure)


    We develop a general framework that extends choice models by including an explicit representation of the process and context of decision making. Process refers to the steps involved in decision making. Context refers to factors affecting the process, focusing in this paper on social networks. The extended choice framework includes more behavioral richness through the explicit representation of the planning process preceding an action and its dynamics and the effects of context (family, friends, and market) on the process leading to a choice, as well as the inclusion of new types of subjective data in choice models. We discuss the key issues involved in applying the extended framework, focusing on richer data requirements, theories, and models, and present three partial demonstrations of the proposed framework. Future research challenges include the development of more comprehensive empirical tests of the extended modeling framework.
    Original languageEnglish
    JournalMarketing Letters
    Issue number2
    Pages (from-to)439-456
    Publication statusPublished - 2012


    • Social networks
    • Context
    • Subjective data
    • Econometric models
    • Decision making process


    Dive into the research topics of 'Process and Context in Choice Models'. Together they form a unique fingerprint.

    Cite this